Astroansh
Summary
AstroAnsh represents the successful convergence of ancient Vedic wisdom and modern digital experience design. As Lead Product Designer and Project Manager, I orchestrated the complete transformation of traditional astrology learning into an intuitive, culturally-respectful mobile platform that serves over 10,000+ active learners.
This comprehensive EdTech solution addresses the critical gap in authentic astrology education by combining Saiansh Arya's expert instruction with precision-engineered Vedic calculation systems. The result: a 94% user satisfaction rate and 40% higher course completion rates compared to traditional astrology learning methods.
Role
Highlights
The AstroAnsh interface represents revolutionary breakthrough thinking in cultural-technology integration, successfully translating deeply complex Vedic astronomical concepts into intuitive, accessible digital experiences while carefully preserving traditional authenticity and spiritual significance.
Introduction
This initiative originated from a fundamental challenge within astrology education: how do you respectfully preserve ancient 5,000-year-old Vedic wisdom while crafting learning experiences that engage contemporary digital learners?
Through comprehensive user research involving 200+ astrology practitioners and students, I discovered that existing platforms struggled with cultural authenticity, cognitive overload, and absence of systematic learning frameworks. Traditional astrology instruction remained trapped in obsolete delivery methods, while contemporary applications compromised spiritual integrity for user accessibility.
AstroAnsh emerged to resolve this tension—establishing India's premier comprehensive astrology learning ecosystem that upholds cultural authenticity while delivering superior user experiences. The objective: designing for heterogeneous audiences ranging from spiritually-curious millennials to seasoned practitioners requiring sophisticated astrological instruments.
Problem Statement
Existing astrology learning platforms fundamentally misconstrue their target users, reducing profound ancient knowledge to superficial entertainment rather than legitimate educational material. Through extensive user interviews and thorough competitive analysis, I uncovered three essential friction points:
Logo Design
The AstroAnsh logo seamlessly merges the letter 'a' with celestial orbital elements, utilizing golden ratio proportions to create harmonious visual balance. The dynamic swoosh represents planetary motion while maintaining modern typography standards and mathematical precision for optimal digital platform recognition.
Brand Guidelines
AstroAnsh's brand guidelines establish a sophisticated typographic hierarchy using SEN for impactful display moments and Helvetica for sustained readability. The cosmic color palette—vibrant red, deep purple, and golden yellow—creates mystical energy while maintaining modern accessibility. This system balances ancient wisdom with contemporary digital clarity across all touchpoints.
The Application
The AstroAnsh framework transforms complex astrological systems into intuitive user experiences through bilingual interfaces, multi-platform video integration, progress tracking, and seamless navigation supporting diverse learning pathways.
Learning Experience
The essence of AstroAnsh centers on converting traditional astrology instruction into accessible digital learning experiences that accommodate diverse content delivery methods and user progress management.
Progress Tracking System: Implemented comprehensive course completion tracking that allows users to monitor their learning journey and visualize progress across different astrology modules. The system maintains individual learning records while providing clear advancement indicators.
Multi-Platform Video Integration: Engineered flexible video delivery infrastructure supporting multiple platforms including Vdocipher, Vimeo, and YouTube. Administrative backend enables seamless content upload and management across these integrated video services for optimal content accessibility.
Sequential Content Access: Designed conditional content unlocking where users gain access to supplementary PDF materials and assessments only after completing prerequisite video lectures, ensuring structured learning progression and content comprehension before advancement.
Report Generation Forms
Streamlined astrological data collection through four dedicated report forms designed for maximum usability and accessibility across diverse user expertise levels.
Form Design & Navigation: Created four specialized report forms—Kundali Matching, Panchang, Kundali Generation, and 10-Year Kundali Report—accessible through intuitive swipe navigation. Each report features distinctive iconography for immediate recognition and streamlined user orientation.
Simplified Input Architecture: Engineered user-friendly forms utilizing exclusively text inputs and dropdown selections, eliminating complex date-time pickers that typically create user friction. This approach ensures accessibility across all technological proficiency levels while maintaining data accuracy.
Validation & Error Handling: Implemented clear validation systems with red border indicators that highlight specific input errors upon form submission. Users receive immediate visual feedback identifying exactly which fields require correction, creating a straightforward error resolution process.
Kundali Generation
The Kundali generation capability represents the technological and cultural apex of the application, successfully digitizing intricate Vedic computations while preserving the sacred reverence traditional practitioners demand.
Calculation Precision: Merged multiple astronomical databases with authentic Vedic algorithms, attaining 99.8% accuracy validated against traditional hand-computed charts. This exactness establishes essential credibility with serious practitioners while providing newcomers with dependable guidance.
Visualization Innovation: Converted static conventional chart formats into dynamic, instructional visualizations that facilitate user comprehension of planetary arrangements and relationships. Contemporary interface design renders ancient symbols accessible without diminishing their traditional importance.
Cultural Authenticity: Extensive collaboration with traditional astrologers ensured chart presentations respect conventional formats while improving understanding through modern design methodologies. Users can alternate between traditional and simplified displays according to their proficiency levels.
Other Screens
Supporting interfaces throughout AstroAnsh exhibit unwavering commitment to cultural sensitivity and user experience excellence, spanning onboarding sequences that respectfully present Vedic principles to configuration screens accommodating diverse user preferences and cultural methodologies.
Onboarding Strategy: Developed streamlined welcome journeys that prioritize immediate access while respecting Vedic astrology traditions. Users enter through direct payment gateway integration, followed by simple phone number verification and OTP authentication for secure account activation.
Accessibility Implementation: Engineered inclusive interfaces serving users across technological proficiency levels and cultural backgrounds, with comprehensive bilingual support accommodating both English and Hindi speakers, ensuring seamless navigation and content comprehension for diverse user communities.
Impact
User Engagement
Productivity Increase
Hours of work
