Nayab Live
Summary
Nayab Midha is a renowned spoken word artist whose performances have captivated audiences across India and beyond. Her poetry, collaborations, and media appearances have built a strong personal brand, but her digital presence needed to reflect the same energy and professionalism that defines her stage presence.
Role
Highlights
We designed and developed a digital platform that transforms the raw energy of live spoken word into an engaging online experience. Through immersive storytelling techniques and strategic user experience design, we created a solution that not only captivates audiences but drives meaningful engagement and measurable business growth.
Introduction
We aimed to design and develop a portfolio website that showcases Nayab's work through compelling, user-centered design. Rather than creating another generic artist platform, this website needed to authentically communicate her distinctive voice, facilitate meaningful connections with fans and industry partners, and function as a comprehensive hub for performances, collaborations, and press coverage.
Our design approach included thorough competitor analysis, targeted user interviews with fans and collaborators, and iterative prototyping to ensure the final platform seamlessly integrated authentic storytelling with strategic brand positioning and intuitive usability.
Problem Statement
Most artist websites in the spoken word and performance industry rely on generic, static templates. These platforms typically lack emotional depth, struggle to maintain user engagement, and fail to generate meaningful business outcomes like brand partnerships or performance bookings. Nayab encountered this exact problem: her existing online presence didn't capture the powerful energy of her live performances or reflect the professional credibility of her media collaborations. Visitors struggled to find upcoming show details and couldn't fully appreciate the scope of her artistic work.
Hero Section with Video Performance
The hero section captures the electric energy of live performance through an immersive full-screen experience featuring Nayab on stage. Dynamic stage lighting and authentic performance imagery immediately communicate her artistic presence, while the scrolling tour announcement banner creates urgency for booking. The bilingual branding and strategic navigation placement balance cultural authenticity with professional accessibility for diverse audiences.
Upcoming Shows
The upcoming shows section transforms traditional event listings into compelling visual stories, featuring dual tour cards that showcase Nayab's international reach. Each performance is presented with distinctive branding—elegant script typography for "Rajkumari" and bold Hindi lettering for "Nayab Live"—creating immediate emotional connection. Strategic call-to-action placement and evocative copy like "Claim your seat in the soul's front row" drive ticket conversions while maintaining the poetic essence of her artistry.
About Her
The "About" section masterfully weaves Nayab's personal narrative through striking visual storytelling and intimate biographical content. The "Mad Heart Be Brave" headline captures her artistic philosophy, while carefully curated performance imagery showcases her evolution from early stage appearances to confident international performances. The narrative reveals her unexpected journey from pursuing traditional careers to discovering poetry as her calling, positioning her achievements within an authentic personal context that resonates with audiences seeking genuine artistic connection
Work on YouTube
The YouTube work section transforms Nayab's video content into a curated gallery of emotional storytelling, showcasing her most impactful spoken word pieces through dynamic visual thumbnails. Each performance card features custom typography and authentic stage imagery, creating an immersive browsing experience that elevates digital content consumption. The "Inked in Emotion, Written for Souls" headline perfectly captures her artistic essence, while the strategic YouTube integration drives traffic to her channel and expands audience reach beyond the website.
Brand Collaborations
The brand collaborations section positions Nayab's partnerships as authentic creative alliances rather than traditional sponsorships. Featured partnerships span major brands like Cadbury, Amazon, and sports franchises, demonstrating versatility across industries. A sleek horizontal scroller displays curated reel segments focusing specifically on brand messaging moments, with smooth scrolling mechanics and clean visual hierarchy that highlights commercial integration points while maintaining platform aesthetic consistency.
Podcasts & News Coverage
Media coverage is displayed through a sophisticated press gallery incorporating podcast episode interfaces, publication article excerpts, and television segment highlights that reinforce professional credibility. The arrangement spotlights prestigious outlets while ensuring emerging features enhance the story of her expanding recognition. A chronological view illustrates the evolution of her media footprint, while accessible press materials facilitate upcoming journalism collaborations.
Contact Section
We replaced traditional boring footer contact forms with two beautiful UI cards, each featuring meaningful titles, descriptions, and playful icons that clearly communicate their purpose. This design covers both target audiences - brands through the "Emotion x Influence" collaboration card, and Nayab's fans via the casual "Drop a message" card. The footer concludes with the beautiful hashtag #madheartbebrave, which serves as Nayab Midha's poetry motto, elegantly marking the end of the webpage.
Impact
Brand Conversion
User Engagement
Client Satisfaction
